There are 3 core covenants of the Celtics' culture:
1. Winning/Success
- Players often say that they want to win championships, but almost always want to do it their way (their playing time, their number of shots, etc.)
- Your role is based on winning. You may not like or agree with it, but it is what we need in order to win
2. Personal Sacrifice
3. Accountability
- Personal and to the team
Doc always talks about "confronting reality" and being truthful with today's player. Doc was very upfront with Shaq about his role/ minutes and was willing to lose him if it was not the right fit. "Doc would rather lose him than have to trick him into coming."
Celtics set standards of excellence coming into each year.
Coaching staff makes every decision "through the prism of their culture and standards."
Maintaining the culture:
- First, they get a head start with who they bring in. Not everyone can be a Boston Celtic and live/play within our culture.
- Any non-compliance is dealt with by the "internal leadership" (team leaders)
- Important to have hidden leaders (Garnett was Glen Davis' leader; Ray was Rondo; Posey was the 2nd unit leader)
- If needed, Doc will handle a player that is not complying with the culture/standards with a "tremendous dose of reality."
- Doc encourages his assistants to immediately confront any challenge to the culture.
- Says that they have very few drastic deviations from their standard or culture. in 1,875 meetings over the course of the season, players only missed five of them; and none missed by player in the top 10 of our rotation.
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