Welcome Our New Brand Partner, Yahoo Sports Radio!

Exciting news from the national radio front, everybody. Our old "affiliation" as Sporting News Radio has ended, and we are now known as Yahoo Sports Radio.

This is good on many fronts. First of all, ever heard of Yahoo?

Um, yeah. Everyone has.

That's huge. To be associated with a well known web portal, is going to mean a metric shitload of new exposure.

(Note: Are "shitloads" measured in metric, or standard? Wondering...)

Furthermore, Yahoo has been steadily hiring more and more very good sports reporters and columnists. We can now tap into them as regular contributors and guests.

Win for them. Win for us.

I'm not wild about the color purple, but it'll grow on me.