1. Keep secrets.
2. Be certain you're right and ignore those who disagree with you.
3. Set aggressive deadlines for others to get buy in-Then change them when they aren't met.
4. Resist testing your theories.
5. Focus more on what other people think and less on whether your idea is as good as it could be.
6. Assume that a critical mass must embrace your idea for it to work.
7. Choose an idea where number 6 is a requirement.
8. Realize that people who don't instantly get your idea are bull-headed, shortsighted or stupid.
9. Don't bother to dramatically increase the quality of your presentation style.
10. Insist that you've got to go straight to the president of the organization to get somewhere.
11. Always go for the big win.
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