People want to reach out to, talk to and touch the coach. It's not because they want to talk to Lon Kruger; they want to talk to the coach at Oklahoma. And because of that, it's a natural partnership. If people can use our position to promote a charity or if we can do something to help others because of our position, then it's very natural to do that. Because we want them, in turn, to come to our games, support our players. So we really encourage our guys to get out in the community. That's part of the reason why practices are open to the public. We want people to come, we want them to bring their families, we want them to shoot around with the guys afterwards, we want businesspeople to bring their clients. We want everyone to feel a piece of the ownership, which is the way I think it should be. We've been here three months, and everyone who's been a fan for 30 years, or for however long, has a lot more invested in this thing than I do. So they should have a lot to say about it."
As told to SoonerSports.com
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